Friday, August 27, 2010
Dear Trader Joe's...
Hey, blogger friends, do you have a Trader Joe’s near you? We don’t and from what I hear about the cool, laid-back chain, I wish we did.
I have yet to visit a Trader Joe’s, but from what I’ve heard, it’s a great experience. Where I live, a certain grocery chain pretty much has a monopoly on the area. There are few smaller, independent markets here and there, but for the most part, we have to shop at the big K. And while the one I shop at is referred to as the “Gucci K,” I wish we had more competition in the area. A Fresh Market opened down the street from us recently, and while I like it, it’s trés expensive. From what I’ve heard, Trader Joe’s is affordable and people love their store brand. And while I try to save money and buy the store brand at our grocery when necessary, it’s not always my favorite thing to do.
NPR did a story about the company yesterday, which is featured on the front cover of the latest Fortune Magazine, and it intrigued me even more. They don’t do much advertising – it’s more grass roots; their customers serve as ambassadors of the company. Trader Joe’s is a privately held company, and private to the point that the business doesn’t talk to the media. There’s a certain mystique about Trader Joe’s that adds to its cool quotient.
So, Trader Joe’s, I make a plea to you. Please make an effort to enter the Kentucky market, more specifically Louisville. You have stores in Indianapolis and Cincinnati, just a couple of hours up the road. We’re the fun, funkier sister city to the south. I really think you’d fit in well here. Can’t you see yourself in the Trader Joe’s Suite at Churchill Downs on Derby Day? See, we'll treat you right. Seriously, our town needs more competition in the grocery realm. Please visit, kick off your shoes and stay for a while. You'll be glad you did.
It’s Friday, y’all. We finally made it!
Image from traderjoes.com