Hmm, so Vineyard Vines has taken on the moniker of "The Official Style of the Kentucky Derby." Not sure how I feel about this one.
Don't get me wrong, I like Vineyard Vines (although, at times, they are a bit pricey for the product). But, I think of them as a resort/beachwear company, not an outfitter for the grande dame of horse racing. Clearly they're trying extra hard to branch out, and given they've been able to secure this honor, they've certainly landed the big whale (har, har).
VV does have a huge presence at Carolina Cup, a big steeplechase event in South Carolina, evident throughout their blog. You'll see countless photos of cute young college guys and gals mobbing the VV tent, trying to land as much swag as they can. So, they are "in" with a certain demographic of the horsey set. (On a sidenote, while I've never been to Carolina Cup, having only seen photos, I just need to know: If you are a gal between the ages of 18 and 25 attending CC, is a Lilly Pulitzer sundress and floppy hat the mandatory dress code? Seriously, EVERY girl is sporting that same uniform.)
The Run for the Roses silk sash from Vineyard Vines' Kentucky Derby Collection. Hmm. It's green. I guess it's intended to be a subtle nod to the garland of roses awarded to the winning horse, which is RED. Again, not sure how I feel about this one.
Granted, you'll see your share of Lilly and VV at the Derby; but more often than not, at least in spots like the Clubhouse and Millionaire's Row, the hats will be Frank Olive, Lulu Guinness and Christine Moore Millinery, and the clothing will be Milly, BCBG, kate spade, Chanel and on up the food chain. (I won't even try to describe the fashion scene in the Infield. It's an island unto itself and I don't travel to that island.)
The men's mint julep tie is a good look - so props to VV on this one.
Although, I think the gals at Southern Proper had this idea first (see above). Not to split hairs, but their julep cups are more authentic looking. I know, I'm really being obnoxious about this, aren't I?
Sorry I realize I'm coming off as a complete snob (or old lady) in this post. It's just that as someone who holds the Derby near and dear to her heart, I feel somewhat protective of my turf. Here comes a northeastern company claiming dibs on our southern belle. I get it; the marketing teams at both companies siezed on an opportunity. Believe me, I know how this works. Visa, Yum! Brands, etc. have their logos slapped all over the Derby. It's all a money-making venture. So, I'm not surprised that VV has joined in.
You better do right by us, VV. That's all I'm sayin.'
We're closing in on the weekend, folks. I'm happy to say I'm off work tomorrow and spending time with my kiddos for the last days of spring break. I'm very much looking forward to it!
Images from Vineyard Vines and Southern Proper