PR guru Kelly Cutrone (center) celebrating after a successful fashion event.
As I mentioned the other day, I was being killed slowly by the stomach bug. So as I lay dying, I flipped on the TV, because, what else was I going to do on my deathbed?
I came across a new program on Bravo, “Kell on Earth,” a reality TV show that focuses on PR guru Kelly Cutrone and her company People’s Revolution. And, like any good Bravo train wreck, I got sucked in and watched a couple of episodes. I guess I’m especially fascinated with this show because I have worked in public relations and while I haven’t been surrounded by the crazy divas of the fashion world - something that Kelly’s group specializes in - I served as a PR manager in the performing arts and, well, there’s plenty of drama to go around there.
If there’s a lesson to be learned about social media and how stupid people use it, I saw it on this show. After firing one of the assistants and having one quit because she was about to be fired, the People’s Revolution staff brought in several applicants for interviews. One gal was a finalist and had the skills for the job, yet made the mistake of writing about it on Twitter. When one of the People’s Revolution staffers was doing a Twitter-check of the company name/brand a few minutes later, this gal had tweeted that she was in the office, a shoe-in for job, had seen the Bravo camera crews, etc. The staff was floored, given that one of the qualifications for the job is discretion because of their high-profile clients. (Although, if it’s about discretion, why have a reality TV show? But, hey, that’s just me…) Anyhoo, little Miss Twit was called and her job offer was revoked. Moral of the story, kids? Don’t put your sh#! out on Twitter, Facebook or anything else a potential employer may read.
As a colleague of mine says, "There are only three things that might appear to stand the test of time: cockroaches, the pyramids at Giza, and that inappropriate picture of you on Facebook."
Image courtesy of zimbio.com